About Me
Gizem is a Venice-based designer driven by curiosity, empathy, and the desire to create meaningful digital experiences. Her practice blends UX/UI design, visual storytelling, and experimental processes, with a focus on clarity, usability, and emotional resonance. She approaches projects with a generalist and design-thinking mindset, moving from research and user insights to concepts, wireframes, prototypes, and refined interfaces that are intuitive, accessible, and responsive. With a background in marketing & communication, she brings a strategic and culturally aware perspective to her work. She designs end-to-end digital experiences that prioritize clarity, usability, and emotional impact, collaborating closely with multidisciplinary teams to explore how design can bridge users, ideas, and cultural contexts.
Product Design
e.g. Merli Marmi
Overview: Merli Marmi is a traditional marble manufacturer in northern Italy. My goal was to reimagine their digital identity and present them not only as producers, but as cultural partners for artists and designers.
Approach: I developed a story-driven digital concept, blending heritage with contemporary aesthetics. I created a design direction, interactive prototypes, and a refined visual identity that elevated the brand and highlighted craftsmanship.
In addition to the visual and UX work, I created several concept proposals for their business model, exploring new strategic directions and potential forms of collaboration with designers and artists. The project resulted in a modern, narrative-focused digital presence that communicates Merli Marmi’s values, expertise, and artistic vision.
In all my projects,
My product design work centers on creating intuitive user journeys and clear, accessible interfaces. I translate complex information into simple, elegant structures while considering both user needs and business goals. Through prototyping and iteration, I refine ideas into functional and visually coherent products.
Wetlands-Website UX/UI Design
UX/UI Projects
E-commerce for Progetto Quid
Configurator for Carrozzeria Lopane Milano
Project Design for StraighttoBusiness
Archive prototype for Bonacina
Branding
e.g. Artigiani 4.0
In branding projects, I explore the core values and personality of each brand to create a distinctive visual language. I combine typography, color, layout, and narrative elements to develop visual identities that feel authentic, coherent, and expressive across digital and print formats.
I designed the visual identity for Artigiani 4.0, a digital-innovation initiative created to support local craft businesses in their transition toward more modern and competitive models.
The project blends traditional craftsmanship with contemporary digital approaches to enhance visibility, communication, and growth.
magazine print project
magazine print project
magazine print project
Graphic Design
Visual art
My graphic design practice spans editorial design, poster design, digital content, and visual communication for cultural and creative projects. I aim for clarity and impact, using visual hierarchy, composition, and storytelling to convey ideas effectively.
One example is the visual direction created for Venetian musician Scaramuzza’s latest album. The covers blend abstract textures and symbolic motifs inspired by the city’s surfaces, echoing the experimental soundscapes of her music. Layers of visual distortions evoke themes of identity and transformation, while irregular textures and graphic elements act as narrative devices. The result is a visual language that translates the emotional depth of her sound into an aesthetic that bridges tradition and the avant-garde.
Generative AI
I experiment across generative imagery, blending cutting-edge AI technology with deep environmental insights to redefine how we perceive place and narrative. My passion lies in exploring these emerging tools, and I am committed to creating work that is both meaningful and artistically challenging.
Rinci-Packaging design
Fashion element
Concept
Cariverona-Podcast Graphic Design
Scafandra Event Flyer
Poster Design
Art & Cultural Projects
Exibitions 2025
I collaborate with artists, artisans, and cultural institutions to create visual systems, generative images, and experimental digital materials. These projects often explore the intersection of tradition and contemporary design, using narrative and technology to translate cultural heritage into new visual forms.
Recent projects, including photographic series, immersive multimedia installations, and artistic research, have been featured in publishing houses in Portugal and in various exhibitions across Italy, focusing on landscape-based and culturally driven themes.
exibition (i wish we could talk)
exibition Università di IUAV (nodi)
exibition (i wish we could talk)